How brands can bank on yogurt’s health halo
US yogurt and beverages increased 11.6% year over year in dollar sales terms, amounting to $11.8bn in the 52 weeks to April 20, 2025, according to Circana. Unit sales also rose by 7% YoY to 4.38 million, suggesting healthy demand and more than favorable profit margins for yogurt brands. Globally, the market is valued at